API Reference

Hellotext provides a powerful REST API designed for developer happiness. We make constant efforts in keeping all resources and actions simple and consistent.

All responses are formatted and returned in JSON.

https://api.hellotext.com

Authentication

All requests to the API must to be authenticated. Authentication is performed by sending a token with each request to the API.

You can create and manage your authorization tokens from the business settings page. All authorizations tokens are specific to the business it was created from.

To authenticate make sure to include an authorization header with the format Authorization: Bearer {token}. Replace the token with the authorization token.

curl https://api.hellotext.com/v1/profiles \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Errors

Hellotext uses conventional HTTP response codes to indicate status of a request. When a request is valid but does not complete as expected we return a 422 error and a errors JSON object is attached to the object including a collection of errors including type and description.

Attributes
string
A code that represents the error in string format.
string
A detailed description of the error.
string
Name of the parameter associated to the error.
400 Bad Request
Often missing a required parameter.
401 Unauthorized
No valid API key.
404 Not Found
The requested item does not exist.
422 Request Failed
Parameters were valid but request failed.
500, 502, 503, 504 Server errors
Something went wrong.
ambiguous_parameter
One or more possible parameters were provided for the same role. Specify at least one of the possible values.
invalid
The value you provided for the parameter is not correct. Please check the documentation for the correct value.
not_allowed
The operation is not allowed. Usually because the object is in a state that does not allow the action.
not_found
This object was not found. Perhaps it was deleted.
object_invalid
At least one of the optional parameters must be provided.
parameter_invalid_empty
This required parameter has an empty value. Provide a valid value for the parameter.
parameter_missing
This parameter is required.
parameter_not_unique
The value must be unique and it is already present in another object of the same type.
session_assigned_to_another_profile
This session has been assigned to another profile. It cannot be used to track events for the current profile.
undefined_property
You tried to set a property on a profile that did not exist.
{
  "errors": [
    {
      "type": "parameter_missing",
      "message": "This parameter is required.",
      "parameter": "name"
    }
  ]
}

Pagination

All first-level collections of resources can be paginated. Collections are sorted by creation date, showing most recent objects first and limiting the results to 25 by default. To get adjust the number results you can use the limit parameter.

Given that it is assumed that new objects will be created, to keep pagination consistent you can obtain the next set of results from the last object id of the previous collection using the parameter starting_after. This includes the next set of results after (excluding) the passed id. This is also called vector pagination.

You can also achieve the opposite and retrieve all results up to the given id passing the ending_before.

Parameters
string
Display results listed after (older) than the given id.
string
Display results listed before (more recent) than the given id.
integer
Limit how many results to show. Default is 25. Maximum is 100.
curl -G https://api.hellotext.com/v1/profiles \
  -d starting_after="BvYeyVYz" \
  -d limit=10 \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Profiles

Customers are represented as customer profiles. Each individual customer represents a unique profile object that unifies all its characteristics and history of interactions with the business.

Profiles accept any number of properties like phone numbers, emails, geo-localized addresses, personal attributes as birthday, gender or any other customized one.

  • POST

    v1/profiles

  • GET

    v1/profiles/:id

  • PATCH

    v1/profiles/:id

  • DELETE

    v1/profiles/:id

  • GET

    v1/profiles

  • POST

    v1/profiles/:id/subscribe

  • POST

    v1/profiles/:id/unsubscribe

The profile object

Attributes
id
String
Unique identifier of the object.
Type
Type of object. This is always profile.
Boolean
Has this profile been blocked or not. It is true or false
Epoch
Date of creation of the object.
array
A collection of all the emails on this profile set as properties of kind email.
String
First name of the customer represented in the profile.
String
Last name of the customer represented in the profile.
array
A collection of all the lists this profile is part of. Show child attributes
array
A collection of all the phone numbers on this profile set as properties of kind phone, listed in e164 format.
array
Array of hashes representing properties object of the profile. For example phone numbers, Mercado Libre properties. Show child attributes
Enum
The current state of the profile that indicates if the profile is explicitly subscribed to receive promotional content or does not want to receive any promotional communication.
Possible enum values
unconfirmed Default
subscribed
unsubscribed
{
  "id": "MzYwlE50",
  "type": "profile",
  "blocked": false,
  "created_at": 1665684173,
  "emails": [
    "will.e@acme.com"
  ],
  "first_name": "Will E",
  "last_name": "Coyote",
  "lists": [
    {
      "id": "zN4Xx4Km",
      "type": "list",
      "name": "Greens",
      "created_at": 1665684173
    }
  ],
  "phones": [
    "+59898000001"
  ],
  "properties": [
    {
      "id": "MQNKalb7",
      "kind": "address",
      "value": {
        "city": "Montevideo",
        "country": "UY",
        "latitude": "-0.349044168e2",
        "longitude": "-0.561370421e2",
        "notes": null,
        "postal_code": "11300",
        "region": "Departamento de Montevideo",
        "street": {
          "name": "Av. Luis Alberto de Herrera",
          "number": "1248"
        },
        "subregion": "CH"
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "birthday",
      "name": null,
      "value": {
        "day": 3,
        "month": 11,
        "year": 1985
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "email",
      "name": null,
      "value": "will.e@acme.com"
    },
    {
      "id": "MQNKalb7",
      "kind": "phone",
      "name": null,
      "value": "+59898000001"
    },
    {
      "id": "MQNKalb7",
      "kind": "gender",
      "name": null,
      "value": "male"
    }
  ],
  "state": "subscribed"
}

Create a profile

Creates a new profile.

Parameters
hash
Set the address for the default address property. You can pass an address object, or optionally provide a string as address[suggest]. When providing the suggestion string, we will deconstruct the string and construct an address object from it.
String
Set the address for the address property with the name declared inside its brackets. For example address[work]= will set the address for the address property with name work. The property will be created for the current profile automatically if it does not exist already.
String
Set the email address for the default email property.
String
Set the email address for the email property with the name declared inside its brackets. For example email[work]= will set the email for the email property with name work. The property will be created for the current profile automatically if it does not exist already.
String
The first name of the profile
String
The last name of the profile
array
A collection of list names that this profile will be added to. New lists will be created if a list does not exist.
String
Set the phone number for the default phone property. Expects a number in e164 format or otherwise a number in local format that will be converted to e164 using the business country for its country prefix.
String
Set the phone number for the phone property with the name declared inside its brackets. For example phone[work]= will set the phone for the phone property with name work. The property will be created for the current profile automatically if it does not exist already.
String
Set a property value by passing the property's name, for example property[Active]=true. If the property does not have a name, it's possible to target it by it's kind, i.e property[gender]=male.
String
Set a property value by passing the id of the property, for example property_by_id[gVlpOkwJ]=MyValue.
Boolean
Set to true to subscribe the customer on profile creation. Typically this is used when already received explicit consent from the customer to receive promotional communications of your brand. The default value is false, meaning that new profiles do not become subscribed automatically.
curl -X POST https://api.hellotext.com/v1/profiles 
 -d first_name="Will E" 
 -d last_name="Coyote" 
 -d phone="+59899000001" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50"
}

Retrieve a profile

Retrieves an existing profile.

curl -G https://api.hellotext.com/v1/profiles/MzYwlE50 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Update a profile

Updates the specified profile with the provided information.

Parameters
hash
Set the address for the default address property. You can pass an address object, or optionally provide a string as address[suggest]. When providing the suggestion string, we will deconstruct the string and construct an address object from it. Providing an empty value removes the default address from the profile. For example, address='' or address={}.
String
Set an address property value by passing the id of the property, for example address[gVlpOkwJ]=MyValue. Passing an empty value will remove the address from the profile. For example, address[gVlpOkwJ]='' will remove the address with the given id.
String
Set the address for the address property with the name declared inside its brackets. For example address[work]= will set the address for the address property with name work. The property will be created for the current profile automatically if it does not exist already. Passing an empty value will remove the address from the profile. For example, address[work]='' will remove the address work of the profile.
String
Set the email address for the default email property. Passing an empty value will remove the default email, for example email='' will remove the default email. If the Profile has other emails, the second email will be marked as the new default.
String
Set an email property value by passing the id of the property, for example email[gVlpOkwJ]=will.e@acme.com. Passing an empty value will remove the email from the profile. For example, email[gVlpOkwJ]='' will remove the email with the given id.
String
Set the email address for the email property with the name declared inside its brackets. For example email[work]= will set the email for the email property with name work. The property will be created for the current profile automatically if it does not exist already. Passing an empty value removes the email from the profile. For example, email[work]='' will remove the email work of the profile.
String
The first name of the profile
String
The last name of the profile
array
A collection of all list names that this profile will be added to. Passing an empty array [] will remove the profile from every list.
hash
New default profile address. If present, it will replace the default address and become the new default. Without removing the old default address.
String
New default profile email. If present, it will replace the default email and become the new default. Without removing the old default email.
String
New default profile phone. If present, it will replace the default phone number and become the new default. Without removing the old default number.
String
Set the phone number for the default phone property. Expects a number in e164 format or otherwise a number in local format that will be converted to e164 using the business country for its country prefix. Passing an empty value will remove the default phone from the profile. For example, phone='' will remove the default phone of the Profile. If the profile has any other phone numbers, the second phone number is marked as the new default.
String
Set a phone property value by passing the id of the property, for example phone[gVlpOkwJ]=099888888. Passing an empty value will remove the phone from the profile. For example, phone[gVlpOkwJ]='' will remove the phone with the given id.
String
Set the phone number for the phone property with the name declared inside its brackets. For example phone[work]= will set the phone for the phone property with name work. The property will be created for the current profile automatically if it does not exist already. Passing an empty value will remove the phone from the profile if it exists. For example, phone[work]='' will remove the phone work of the profile.
String
Set a property value by passing the property's name, for example property[Active]=true. If the property does not have a name, it's possible to target it by it's kind, i.e property[gender]=male.
String
Set a property value by passing the id of the property, for example property_by_id[gVlpOkwJ]=MyValue.
curl -X PATCH https://api.hellotext.com/v1/profiles/MzYwlE50 
 -d email="will.e@acme.com" 
 -d gender="male" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50",
  "updated": true
}

Delete a profile

Clears the specified profile. Clearing a profile means that all of it's properties will be removed. The associated conversations will be preserved. You can restore the profile once more through the dashboard or the API by changing the subscription state of the profile to subscribed.

curl -X DELETE https://api.hellotext.com/v1/profiles/MzYwlE50 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50",
  "type": "profile",
  "deleted": true
}

List all profiles

Lists existing profiles sorting by most recent ones. Pagination parameters are available in lists.

Parameters
String
Limit result to profiles who have the specified email.
String
Display results listed before (more recent) than the given id.
String
Limit results to profiles who have the specified first name.
String
Limit results to profiles who have the specified last name.
integer
Limit how many results to show. Default is 25. Maximum is 100.
String
Limit result to profiles who have the specified phone.
String
Limit results to profiles who have the specified property value
String
Display results listed after (older) than the given id.
curl -G https://api.hellotext.com/v1/profiles 
 -d limit=5 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "profiles": [
    {
      "id": "MzYwlE50",
      "type": "profile",
      "blocked": false,
      "created_at": 1665684173,
      "emails": [
        "will.e@acme.com"
      ],
      "first_name": "Will E",
      "last_name": "Coyote",
      "lists": [
        {
          "id": "zN4Xx4Km",
          "type": "list",
          "name": "Greens",
          "created_at": 1665684173
        }
      ],
      "phones": [
        "+59898000001"
      ],
      "properties": [
        {
          "id": "MQNKalb7",
          "kind": "address",
          "value": {
            "city": "Montevideo",
            "country": "UY",
            "latitude": "-0.349044168e2",
            "longitude": "-0.561370421e2",
            "notes": null,
            "postal_code": "11300",
            "region": "Departamento de Montevideo",
            "street": {
              "name": "Av. Luis Alberto de Herrera",
              "number": "1248"
            },
            "subregion": "CH"
          }
        },
        {
          "id": "MQNKalb7",
          "kind": "birthday",
          "name": null,
          "value": {
            "day": 3,
            "month": 11,
            "year": 1985
          }
        },
        {
          "id": "MQNKalb7",
          "kind": "email",
          "name": null,
          "value": "will.e@acme.com"
        },
        {
          "id": "MQNKalb7",
          "kind": "phone",
          "name": null,
          "value": "+59898000001"
        },
        {
          "id": "MQNKalb7",
          "kind": "gender",
          "name": null,
          "value": "male"
        }
      ],
      "state": "subscribed"
    },
    "{...}",
    "{...}"
  ]
}

Subscribe a profile

Mark a profile as subscribed to receive promotional communications from your brand.

curl -X POST https://api.hellotext.com/v1/profiles/MzYwlE50/subscribe 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50",
  "type": "profile",
  "blocked": false,
  "created_at": 1665684173,
  "emails": [
    "will.e@acme.com"
  ],
  "first_name": "Will E",
  "last_name": "Coyote",
  "lists": [
    {
      "id": "zN4Xx4Km",
      "type": "list",
      "name": "Greens",
      "created_at": 1665684173
    }
  ],
  "phones": [
    "+59898000001"
  ],
  "properties": [
    {
      "id": "MQNKalb7",
      "kind": "address",
      "value": {
        "city": "Montevideo",
        "country": "UY",
        "latitude": "-0.349044168e2",
        "longitude": "-0.561370421e2",
        "notes": null,
        "postal_code": "11300",
        "region": "Departamento de Montevideo",
        "street": {
          "name": "Av. Luis Alberto de Herrera",
          "number": "1248"
        },
        "subregion": "CH"
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "birthday",
      "name": null,
      "value": {
        "day": 3,
        "month": 11,
        "year": 1985
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "email",
      "name": null,
      "value": "will.e@acme.com"
    },
    {
      "id": "MQNKalb7",
      "kind": "phone",
      "name": null,
      "value": "+59898000001"
    },
    {
      "id": "MQNKalb7",
      "kind": "gender",
      "name": null,
      "value": "male"
    }
  ],
  "state": "subscribed"
}

Unsubscribe a profile

Unsubscribe a profile from receiving future promotional communications from your brand.

curl -X POST https://api.hellotext.com/v1/profiles/MzYwlE50/unsubscribe 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50",
  "type": "profile",
  "blocked": false,
  "created_at": 1665684173,
  "emails": [
    "will.e@acme.com"
  ],
  "first_name": "Will E",
  "last_name": "Coyote",
  "lists": [
    {
      "id": "zN4Xx4Km",
      "type": "list",
      "name": "Greens",
      "created_at": 1665684173
    }
  ],
  "phones": [
    "+59898000001"
  ],
  "properties": [
    {
      "id": "MQNKalb7",
      "kind": "address",
      "value": {
        "city": "Montevideo",
        "country": "UY",
        "latitude": "-0.349044168e2",
        "longitude": "-0.561370421e2",
        "notes": null,
        "postal_code": "11300",
        "region": "Departamento de Montevideo",
        "street": {
          "name": "Av. Luis Alberto de Herrera",
          "number": "1248"
        },
        "subregion": "CH"
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "birthday",
      "name": null,
      "value": {
        "day": 3,
        "month": 11,
        "year": 1985
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "email",
      "name": null,
      "value": "will.e@acme.com"
    },
    {
      "id": "MQNKalb7",
      "kind": "phone",
      "name": null,
      "value": "+59898000001"
    },
    {
      "id": "MQNKalb7",
      "kind": "gender",
      "name": null,
      "value": "male"
    }
  ],
  "state": "unsubscribed"
}

Properties

Properties are the attributes of profiles such as phone, email, company, gender, birthday and address.

You can create custom properties for any business specific need by simply choosing its property kind and an optional name. Each property kind expects a different structure for its value. For more information see the detailed breakdown below.

Once new properties are defined, they became immediately available on all new and existing profiles.

phone, email, mercadolibre properties are grouped together and shown before all other properties, in mentioned order. Thus, their position reflects only the ordering inside their own kind.

  • POST

    v1/properties

  • GET

    v1/properties/:id

  • PATCH

    v1/properties/:id

  • DELETE

    v1/properties/:id

  • GET

    v1/properties

The property object

Attributes
id
String
Unique identifier of the object.
Type
Type of object. This is always property.
Epoch
Date of creation of the object.
String
Optional name of the property. Duplicate names are not allowed
integer
Numeric position of the property in relation to others for sorting.
profile
Unique identifier of the profile that this property belong to.
Boolean
Is the property unique or not. Defaults to false. Property uniqueness determines whether multiple profiles can have the same value. Unique properties ensure that no two profiles have the same value. This is useful in cases where you want a single profile to have a specific value at a moment in time.
Aside from the below kinds, all other kinds can be configured as unique, updates to these properties targeting the unique attribute are ignored.
Cannot be unique
birthday
checkbox
date
gender
list
tags
{
  "id": "OBYBnY69",
  "type": "property",
  "created_at": 1665684173,
  "kind": "text",
  "name": "My Property",
  "position": 8,
  "profile": null,
  "unique": false
}

Property kinds

Properties have different formats for their values depending on their kind.

Each kind of property expects a specific format as its value. Please refer to the description of each one below.

Properties values are always set from the profile object.

The address property

Represents an address associated to a profile. It can help to keep track of customer's addresses. Using this property makes it easier to target customers in specific regions, streets or countries.

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always address.
hash
An object that contains the address information. Show child attributes
{
  "id": "MQNKalb7",
  "kind": "address",
  "value": {
    "city": "Montevideo",
    "country": "UY",
    "latitude": "-0.349044168e2",
    "longitude": "-0.561370421e2",
    "notes": null,
    "postal_code": "11300",
    "region": "Departamento de Montevideo",
    "street": {
      "name": "Av. Luis Alberto de Herrera",
      "number": "1248"
    },
    "subregion": "CH"
  }
}

The birthday property

The birthday property is based on the date property and it inherits its structure. It has a special birthday kind as it is specifically implemented to help keep track of customer birthdays. Using this property makes it easier to target customers by age or day of month when using Segments or Journeys.

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always birthday.
hash
This hash represents a date. It is possible to partially complete with the information at hand. For example, you can only enter the year of birth or the day and month. Show child attributes
{
  "id": "MQNKalb7",
  "kind": "birthday",
  "name": null,
  "value": {
    "day": 3,
    "month": 11,
    "year": 1985
  }
}

The checkbox property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always checkbox.
Boolean
Expects either true or false. Defaults to false.
{
  "id": "MQNKalb7",
  "kind": "checkbox",
  "name": null,
  "value": false
}

The company property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always company.
String
Represents the name of a company. Can be used to store the name of the company the profile is associated with.
{
  "id": "MQNKalb7",
  "kind": "company",
  "name": null,
  "value": "ACME Corporation"
}

The date property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always date.
hash
This hash represents a date. It is possible to partially complete with the information at hand. For example, you can only enter the year of birth or the day and month. Show child attributes
{
  "id": "MQNKalb7",
  "kind": "date",
  "name": null,
  "value": {
    "day": 3,
    "month": 11,
    "year": 1985
  }
}

The email property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always email.
String
Represents an email address. Can be used to store the email address of the profile.
{
  "id": "MQNKalb7",
  "kind": "email",
  "name": null,
  "value": "will.e@acme.com"
}

The gender property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always gender.
String
Value that represents the gender of the profile. Use male for male and female for female. Use any other value to represent other genders.
{
  "id": "MQNKalb7",
  "kind": "gender",
  "name": null,
  "value": "male"
}

The mercadolibre property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always mercadolibre.
String
Represents the username of a MercadoLibre user.
{
  "id": "MQNKalb7",
  "kind": "mercadolibre",
  "name": null,
  "value": "WILLE900001"
}

The number property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always number.
float
Represents a number. Can be used to store any numeric value.
{
  "id": "MQNKalb7",
  "kind": "number",
  "name": null,
  "value": 29.99
}

The phone property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always phone.
String
Represents a phone number. Can be used to store the phone number of the profile.
{
  "id": "MQNKalb7",
  "kind": "phone",
  "name": null,
  "value": "+59898000001"
}

The tags property

Attributes
id
String
Identifier of the property object.
String
The format of the property. This is always tags.
array
Represents a collection of tags.
{
  "id": "MQNKalb7",
  "kind": "tags",
  "name": null,
  "value": [
    "tag1",
    "tag2"
  ]
}

The text property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always text.
String
Represents any specified text. Can be used for notes about the profile or to store any business specific metadata.
{
  "id": "MQNKalb7",
  "kind": "text",
  "name": null,
  "value": "Long lasting customer"
}

The url property

Attributes
id
String
Identifier of the property object.
String
The format of the property, this is always url.
String
Represents a URL. Can be used to store a link to a website or any other web resource.
{
  "id": "MQNKalb7",
  "kind": "url",
  "name": null,
  "value": "https://www.hellotext.com"
}

Create a property

Creates a new property.

Parameters
Enum
Required
The format of the property.
Possible enum values
address
email
phone
checkbox
date
number
tags
text
url
String
The name of the property
integer
Numeric position of the property in relation to others for sorting. New properties get the last position number if not specified. If specified, existing properties will update their positions accordingly. Accepted values must be greater than zero
profile
Unique identifier of the profile that this property belong to. If specified, the property becomes only available for the specified profile and will not be visible to others. It can only be assigned to address, email or phone. Required when the property kind is address, email or phone.
Boolean
Is the property unique or not. Defaults to false. Property uniqueness determines whether multiple profiles can have the same value. Unique properties ensure that no two profiles have the same value. This is useful in cases where you want a single profile to have a specific value at a moment in time.
curl -X POST https://api.hellotext.com/v1/properties 
 -d profile="OBYBnY69" 
 -d kind="text" 
 -d name="My Property" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "OBYBnY69",
  "type": "property",
  "created_at": 1665684173,
  "kind": "text",
  "name": "My Property",
  "position": 8,
  "profile": "OBYBnY69",
  "unique": false
}

Retrieve a property

Retrieves an existing property.

curl -G https://api.hellotext.com/v1/properties/OBYBnY69 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Update a property

Updates the specified property with the provided information.

Parameters
String
The name of the property
integer
Numeric position of the property in relation to others for sorting. New properties get the last position number if not specified. If specified, existing properties will update their positions accordingly. Accepted values must be greater than zero. Providing an empty value position='' moves the property to the bottom of the properties list.
Boolean
Changes the uniqueness of the property. Converting a non unique property to unique will fail if multiple profiles have the same value. In these cases you need to resolve the conflict before continuing to make the property unique.
curl -X PATCH https://api.hellotext.com/v1/properties/:id 
 -d name="My Renamed Property" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "OBYBnY69",
  "type": "property",
  "created_at": 1665684173,
  "kind": "text",
  "name": "My Renamed Property",
  "position": 8,
  "profile": null,
  "unique": false
}

Delete a property

Permanently deletes the specified property.

curl -X DELETE https://api.hellotext.com/v1/properties/OBYBnY69 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "OBYBnY69",
  "type": "property",
  "deleted": true
}

List all properties

Lists existing properties sorting by most recent ones. Pagination parameters are available in lists.

Parameters
String
Display results listed before (more recent) than the given id.
integer
Limit how many results to show. Default is 25. Maximum is 100.
profile
Unique identifier of the profile.
String
Display results listed after (older) than the given id.
curl -G https://api.hellotext.com/v1/properties 
 -d limit=5 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "properties": [
    {
      "id": "OBYBnY69",
      "type": "property",
      "created_at": 1665684173,
      "kind": "text",
      "name": "My Property",
      "position": 8,
      "profile": null,
      "unique": false
    },
    "{...}",
    "{...}"
  ]
}

Lists

Lists act as logical grouping of profiles.

  • POST

    v1/lists

  • GET

    v1/lists/:id

  • PATCH

    v1/lists/:id

  • DELETE

    v1/lists/:id

  • GET

    v1/lists

The list object

Attributes
id
String
Unique identifier of the object.
Type
Type of object. This is always list.
Epoch
Date of creation of the object.
String
Name of the list, case-sensitive. Duplicate names are not allowed
{
  "id": "zN4Xx4Km",
  "type": "list",
  "name": "Greens",
  "created_at": 1665684173
}

Create a list

Creates a new list.

Parameters
String
Required
Name of the list, case-insensitive. Duplicate names are not allowed.
curl -X POST https://api.hellotext.com/v1/lists 
 -d name="Beauty & Care" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "zN4Xx4Km",
  "type": "list",
  "name": "Beauty & Care",
  "created_at": 1665684173
}

Retrieve a list

Retrieves an existing list. You can fetch an existing List by it's id or name attributes.

curl -G https://api.hellotext.com/v1/lists/zN4Xx4Km 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Update a list

Updates an existing list. You can update a List by it's id or name attributes.

Parameters
String
Required
Name of the list, case-insensitive. Duplicate names are not allowed.
curl -X PATCH https://api.hellotext.com/v1/lists/zN4Xx4Km 
 -d name="Loyal customers" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "zN4Xx4Km",
  "type": "list",
  "name": "Loyal customers",
  "created_at": 1665684173
}

Delete a list

Deletes an existing list. You can delete a List by it's id or name attributes.

curl -X DELETE https://api.hellotext.com/v1/lists/zN4Xx4Km 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "zN4Xx4Km",
  "type": "list",
  "deleted": true
}

List all lists

Lists existing lists sorting by most recent ones. Pagination parameters are available in lists.

Parameters
String
Display results listed before (more recent) than the given id.
integer
Limit how many results to show. Default is 25. Maximum is 100.
String
Display lists whose name start with the provided value
String
Display results listed after (older) than the given id.
curl -G https://api.hellotext.com/v1/lists 
 -d limit=5 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "lists": [
    {
      "id": "zN4Xx4Km",
      "type": "list",
      "name": "Greens",
      "created_at": 1665684173
    },
    "{...}",
    "{...}"
  ]
}

Add Profile to a List

Adds a profile to a list if the profile is not already in the list. You can specify the list by its id or name attributes.

curl -X POST https://api.hellotext.com/v1/lists/dWJ8VYmz/profiles/MzYwlE50 \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50",
  "type": "profile",
  "blocked": false,
  "created_at": 1665684173,
  "emails": [
    "will.e@acme.com"
  ],
  "first_name": "Will E",
  "last_name": "Coyote",
  "lists": [
    {
      "id": "zN4Xx4Km",
      "type": "list",
      "name": "Greens",
      "created_at": 1665684173
    }
  ],
  "phones": [
    "+59898000001"
  ],
  "properties": [
    {
      "id": "MQNKalb7",
      "kind": "address",
      "value": {
        "city": "Montevideo",
        "country": "UY",
        "latitude": "-0.349044168e2",
        "longitude": "-0.561370421e2",
        "notes": null,
        "postal_code": "11300",
        "region": "Departamento de Montevideo",
        "street": {
          "name": "Av. Luis Alberto de Herrera",
          "number": "1248"
        },
        "subregion": "CH"
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "birthday",
      "name": null,
      "value": {
        "day": 3,
        "month": 11,
        "year": 1985
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "email",
      "name": null,
      "value": "will.e@acme.com"
    },
    {
      "id": "MQNKalb7",
      "kind": "phone",
      "name": null,
      "value": "+59898000001"
    },
    {
      "id": "MQNKalb7",
      "kind": "gender",
      "name": null,
      "value": "male"
    }
  ],
  "state": "subscribed"
}

Remove Profile from a List

Removes a profile from a list if the profile is a member in the list. You can specify the list by its id or name attributes.

curl -X DELETE https://api.hellotext.com/v1/lists/dWJ8VYmz/profiles/MzYwlE50 \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "MzYwlE50",
  "type": "profile",
  "blocked": false,
  "created_at": 1665684173,
  "emails": [
    "will.e@acme.com"
  ],
  "first_name": "Will E",
  "last_name": "Coyote",
  "lists": [

  ],
  "phones": [
    "+59898000001"
  ],
  "properties": [
    {
      "id": "MQNKalb7",
      "kind": "address",
      "value": {
        "city": "Montevideo",
        "country": "UY",
        "latitude": "-0.349044168e2",
        "longitude": "-0.561370421e2",
        "notes": null,
        "postal_code": "11300",
        "region": "Departamento de Montevideo",
        "street": {
          "name": "Av. Luis Alberto de Herrera",
          "number": "1248"
        },
        "subregion": "CH"
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "birthday",
      "name": null,
      "value": {
        "day": 3,
        "month": 11,
        "year": 1985
      }
    },
    {
      "id": "MQNKalb7",
      "kind": "email",
      "name": null,
      "value": "will.e@acme.com"
    },
    {
      "id": "MQNKalb7",
      "kind": "phone",
      "name": null,
      "value": "+59898000001"
    },
    {
      "id": "MQNKalb7",
      "kind": "gender",
      "name": null,
      "value": "male"
    }
  ],
  "state": "subscribed"
}

Coupons

Import the coupons from your eCommerce that you would like to send on your promotional campaigns. You can measure the results of the different coupons.

  • POST

    v1/coupons

  • GET

    v1/coupons/:id

  • PATCH

    v1/coupons/:id

  • DELETE

    v1/coupons/:id

  • GET

    v1/coupons

The coupon object

Attributes
id
String
Unique identifier of the object.
Type
Type of object. This is always coupon.
String
Redeemable code of the coupon. This is the name of the coupon the customer sees, i.e. SALE.
Epoch
Date of creation of the object.
String
Description of the coupon. This is available as a tag to be used on messages.
URL
URL that redeems the coupon.
String
The coupon number or original identifier from the external source that created the coupon.
{
  "id": "xJEOaPdk",
  "type": "coupon",
  "code": "SALE",
  "created_at": 1665684173,
  "description": "Get 15% off all our summer sale",
  "destination_url": "https://www.myshop.com/redeem/SALE",
  "reference": null
}

Create a coupon

Creates a new coupon.

Parameters
String
Required
Redeemable code of the coupon. This is the name of the coupon the customer sees, i.e. SALE. Case-sensitive. Duplicate names are not allowed.
String
Required
Description of the coupon. This is available as a tag to be used on messages.
URL
Required
URL that redeems the coupon.
String
The coupon number or original identifier from the external source that created the coupon.
curl -X POST https://api.hellotext.com/v1/coupons 
 -d code="SALE" 
 -d description="Get 15% off all our summer sale" 
 -d destination_url="https://www.myshop.com/redeem/SALE" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "xJEOaPdk",
  "type": "coupon",
  "code": "SALE",
  "created_at": 1665684173,
  "description": "Get 15% off all our summer sale",
  "destination_url": "https://www.myshop.com/redeem/SALE",
  "reference": null
}

Retrieve a coupon

Retrieves an existing coupon.

curl -G https://api.hellotext.com/v1/coupons/xJEOaPdk 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Update a coupon

Updates the specified coupon with the provided information.

Parameters
String
Required
Redeemable code of the coupon. This is the name of the coupon the customer sees, i.e. SALE. Case-sensitive. Duplicate names are not allowed.
String
Required
Description of the coupon. This is available as a tag to be used on messages.
URL
Required
URL that redeems the coupon.
String
The coupon number or original identifier from the external source that created the coupon.
curl -X PATCH https://api.hellotext.com/v1/coupons/xJEOaPdk 
 -d code="SALE15" 
 -d description="Get 15% off all our summer sale" 
 -d destination_url="https://www.myshop.com/redeem/SALE" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "xJEOaPdk",
  "type": "coupon",
  "code": "SALE15",
  "created_at": 1665684173,
  "description": "Get 15% off all our summer sale",
  "destination_url": "https://www.myshop.com/redeem/SALE",
  "reference": null
}

Delete a coupon

Permanently deletes the specified coupon.

curl -X DELETE https://api.hellotext.com/v1/coupons/xJEOaPdk 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "xJEOaPdk",
  "type": "coupon",
  "deleted": true
}

List all coupons

Lists existing coupons sorting by most recent ones. Pagination parameters are available in lists.

Parameters
String
Display results listed before (more recent) than the given id.
integer
Limit how many results to show. Default is 25. Maximum is 100.
String
Display results listed after (older) than the given id.
curl -G https://api.hellotext.com/v1/coupons 
 -d limit=5 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "coupons": [
    {
      "id": "xJEOaPdk",
      "type": "coupon",
      "code": "SALE",
      "created_at": 1665684173,
      "description": "Get 15% off all our summer sale",
      "destination_url": "https://www.myshop.com/redeem/SALE",
      "reference": null
    },
    "{...}",
    "{...}"
  ]
}

Tracking

Tracking customers interactions unlock new marketing possibilities and give businesses a complete view of the history of each customer.

By tracking customer actions it is possible to build segmented audiences based on what they do and like and use this for highly precision marketing. Businesses can trigger automations based on customer activity and give their team a head start finding opportunities to actively engage with them to sell more.

A minimal setup to track a customer event is to set the action parameter to any of the built-in actions or a custom-defined action (see Actions) and the parameter profile that represents the customer profile or the session if tracking events from campaigns or journeys short links (see Sessions).

When providing both session and profile parameters, ensure that the session is assigned to the profile. Sessions assigned to a profile cannot be used to track events for another profile. If the session is not assigned to any profile, it will be automatically assigned to the profile you pass when tracking an event.

When providing a currency. The amount must be specified. If none are provided, the values will be inherited from the trackable if the object has the attributes.

  POST /v1/attribution/events

Track app events

Track important events performed by your customers when they interact with your app. Most common actions include tracking when an app is installed with action app.installed, removed with app.removed, or when a user spends a certain amount with app.spent.

When tracking events associated to sessions created after a campaign all attribution values including monetary values will be aggregated into the campaign reportings.

Parameters
enum
Required
The name of the action to track.
Possible enum values
app.installed
app.removed
app.spent
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null. Required if action=app.spent.
app
string
Required
Unique identifier of the app object associated to this event.
hash
A hash the can be passed instead of app parameter. The app will be created and have the event tracked for Show child attributes
currency
Currency for the amount given in ISO 4217 format. Default value is always USD. Required if action=app.spent.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="app.installed" \
  -d app=xnqJQ47v \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track cart events

Track the events performed by customers when they add or remove items from their shopping cart. Or abandoning the cart

The monetary values associated to the cart items will be aggregated to the campaign reportings.

Parameters
enum
Required
A hash that represents the action object.
Possible enum values
cart.abandoned
cart.added
cart.removed
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
string
The identifier of the cart object. Required when action is cart.abandoned.
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
A collection of products included in the cart. It can be a mix of product or product variant identifiers (id, reference or sku) and product_parameters and product_variant_parameters. Required when action is cart.added or cart.removed.

When Cart is not given, a Cart object will be created automatically and the products are added to it. When Cart is given, the products will be added to the Cart. And the products will be displayed in the Activity Trail of the Profile.

Make sure to set the reference or sku for the product or product variant to avoid creating duplicate products.
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="cart.added" \
  -d app=xnqJQ47v \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track coupon events

Track the events performed by your customers when they redeem coupons. Available value is coupon.redeemed for coupons redeemed.

The monetary values associated to the coupon redeem will be aggregated to the campaign reportings.

Parameters
enum
Required
The name of the action to track.
Possible enum values
coupon.redeemed
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
string
Required
Unique identifier of the coupon object associated to this event.
hash
A hash the can be passed instead of coupon parameter. The coupon will be created and have the event tracked for. Show child attributes
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="coupon.redeemed" \
  -d coupon=wx4Vn4no \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track form events

Track the events performed by your customers when they complete a form. Available actions are form.completed.

The monetary values associated to the form completions will be aggregated to the campaign reportings.

Parameters
enum
Required
The name of the action to track.
Possible enum values
form.completed
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
string
Required
Unique identifier of the form object associated to this event.
hash
A hash the can be passed instead of form parameter. The form will be created and have the event tracked for. Show child attributes
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="form.completed" \
  -d form=wx4Vn4no \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track order events

Track the events related to the lifecycle of your customer's orders. Available actions are order.placed when an order is placed by a customer, order.confirmed when is confirmed, order.cancelled if cancelled and order.shipped when shipped.

The monetary values associated to the orders will be aggregated to the campaign reportings.

Parameters
enum
Required
The name of the action to track.
Possible enum values
order.cancelled
order.confirmed
order.delivered
order.placed
order.printed_label
order.shipped
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Required
Unique identifier of the order object associated to this event.
hash
A hash the can be passed instead of order parameter. The order will be created and have the event tracked for. Show child attributes
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="order.placed" \
  -d order=wx4Vn4no \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track product events

Track the events of purchases made by your customers. If your customers places orders, you can track the order actions instead. Available product actions are product.purchased when a customer purchases a product and product.viewed when a product is viewed from a product page.

The monetary values associated to the product purchase will be aggregated to the campaign reportings.

This endpoint can be used with Products and Product variants. If you want to track an existing Product or Product Variant, make sure to either pass an existing record's id, reference or sku. If you want to create a new Product, you should pass the product_parameters parameter. Similarly, if you want to create a new Product Variant, make sure to pass the product_variant_parameters instead.

Parameters
enum
Required
The name of the action to track.
Possible enum values
product.purchased
product.viewed
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Required
The id, reference or sku of an existing product object. Optional when you pass product_parameters or product_variant. Required when passing product_variant_parameters.
hash
A hash the can be passed instead of product parameter. The product will be created and have the event tracked for. Show child attributes
string
Required
The id, reference or sku of an existing product variant object. Optional when you specify product_variant_parameters.
hash
A hash that can be passed instead of product_variant parameter. The product variant will be created and have the event tracked for. When passing this parameter, make sure to also specify the product via the product parameter. Show child attributes
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="product.purchased" \
  -d product=vxqQJ3Yg \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track refund events

Track the events related to the refunds requested by your customers. Available actions are refund.requested and refund.received.

The monetary values associated to the refunds issued will be aggregated to the campaign reportings.

Parameters
enum
Required
The name of the action to track.
Possible enum values
refund.received
refund.requested
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Required
Unique identifier of the refund object associated to this event.
hash
A hash the can be passed instead of refund parameter. The refund will be created and have the event tracked for. Show child attributes
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="refund.added" \
  -d refund=wx4Vn4no \
  -d product=vxqQJ3Yg \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Track custom events

Hellotext provides a list of ready-to-use actions to track the most common customers interactions with your business such as purchases, visits to your site, products added to cart, form completions and more. However these are not always enough and sometimes you need a little more flexibility when needing to define specific actions for your business needs.

It is possible to specify any customized action name when tracking events as long as the action object has been previously created. Once the action is created you can simply use its name to track a new event.

Please keep in mind that monetary values passed to these event will be aggregated to the campaign reportings as sales.

See Actions.

Parameters
string
Required
The name of the custom action to track. The custom action must be previously created.
float
Monetary amount that represents the revenue associated to this tracked event. Default value is null.
app
string
Unique identifier of the app object associated to this event.
string
Unique identifier of the app object associated to this event.
currency
Currency for the amount given in ISO 4217 format. Default value is always USD.
string
Unique identifier of the form object associated to this event.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
Unique identifier of the order object associated to this event.
string
Unique identifier of the product object associated to this event.
string
Required if session is not specified. Unique identifier of the profile object this event belongs to. If not explicitly specified, the profile identifier can be inherited when the session parameter is specified and the session is already associated to a profile or becomes later attached to one.
string
Unique identifier of the refund object associated to this event.
string
Required if profile is not specified. Identifier of the session object this event belongs to. Sessions are identifiers generated automatically from clicks by visitors on short links or from the Hellotext.js library when keeping track of anonymous visitors. It is a way to track events on the client-side without authenticating or disclosing the profile identifier allowing to associate it later to a profile securely on the server-side. More on Sessions.
epoch
Original date when the event happened. This is useful if you want to record an event that happened in the past. If no value is provided its value will be the same from created_at.
url
url
The url of the page this event occurred at.
curl https://api.hellotext.com/v1/attribution/events \
  -d action="signup_form.completed" \
  -d session=2KAGgAgm \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "status": "received"
}

Actions

Hellotext provides a basic set of actions, perfect for starting your next attribution campaign. But, when the need arises to track different actions not provided by Hellotext you can extend the set of available actions by creating your own custom actions.

You are free to name the actions any way you like. We recommend to take a dot approach when naming your actions, to have them scoped and states, for example custom actions can be like the following.

See Track custom events for more information.

Custom action examples
subscriber.signed_up
signup_form.completed
subscriber.voted
  • POST

    v1/attribution/actions

  • GET

    v1/attribution/actions/:id

  • PATCH

    v1/attribution/actions/:id

  • DELETE

    v1/attribution/actions/:id

  • GET

    v1/attribution/actions

The action object

Attributes
id
String
Unique identifier of the object.
Type
Type of object. This is always action.
Epoch
Date of creation of the object.
Boolean
Is this action used as a metric for KPIs?. Defaults to false. Setting it to true will allow events with this action to be used as a metric for KPIs displayed in the Campaigns and Journeys.
String
The name of the action. This is the name used in the action parameter when tracking an event. Duplicate names are not allowed.
Boolean
Is this action passive or not?. Defaults to true.

Passive events are events that don't affect the order of conversations in the inbox, when a passive event is recorded, the conversation's position is not changed. Passive events are not displayed on the Inbox, they are only displayed in the Activity Trail of a Profile.

Non-passive events are events that affect the order of conversations in the inbox, when an active event is recorded, the conversation's position is updated and is moved to the top so it can be handled. Non-passive events are recorded in the Inbox and the Activity Trail.

Generally, if the action is important(requires an action by your team) and you want to easily see it in the Inbox when it happens, set this attribute as false. However, if the action is not important, you can mark it as passive.
String
Human-friendly alternative name used on Segments and Journeys. If not provided, it will be the same as the name parameter.
{
  "id": "Wvqz2qD1",
  "type": "action",
  "created_at": 1665684173,
  "goal": false,
  "name": "signup_form.completed",
  "passive": true,
  "title": "Signup-form completed"
}

Create an action

Creates a new action.

Parameters
Boolean
Is this action used as a metric for KPIs?. Defaults to false. Setting it to true will allow events with this action to be used as a metric for KPIs displayed in the Campaigns and Journeys.
String
Required
The name of the action. This is the name used in the action parameter when tracking an event. Duplicate names are not allowed.
Boolean
Is this action passive or not? Defaults to true.
String
Human-friendly alternative name used on Segments and Journeys. If not provided, it will be the same as the name parameter.
curl -X POST https://api.hellotext.com/v1/attribution/actions 
 -d name="signup_form.completed" 
 -d title="Signup-form completed" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "Wvqz2qD1",
  "type": "action",
  "created_at": 1665684173,
  "goal": false,
  "name": "signup_form.completed",
  "passive": true,
  "title": "Signup-form completed"
}

Retrieve an action

Retrieves an existing action.

curl -G https://api.hellotext.com/v1/attribution/actions/Wvqz2qD1 \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Update an action

Updates the specified action with the provided information.

Parameters
Boolean
Is this action used as a metric for KPIs?. Defaults to false. Setting it to true will allow events with this action to be used as a metric for KPIs displayed in the Campaigns and Journeys.
String
Required
The name of the action. This is the name used in the action parameter when tracking an event. Duplicate names are not allowed.
Boolean
Is this action passive or not? Defaults to true.
String
Human-friendly alternative name used on Segments and Journeys. If not provided, it will be the same as the name parameter.
curl -X PATCH https://api.hellotext.com/v1/attribution/actions/:id 
 -d name="contact.subscribed" 
 -d title="Contact Subscribed" 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "Wvqz2qD1",
  "type": "action",
  "created_at": 1665684173,
  "goal": false,
  "name": "contact.subscribed",
  "passive": true,
  "title": "Contact Subscribed"
}

Delete an action

Permanently deletes the specified action.

This action is irreversible. Deleting an action will also delete all of the tracked events associated with it. Be careful when using this endpoint.

curl -X DELETE https://api.hellotext.com/v1/attribution/actions/Wvqz2qD1 \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "Wvqz2qD1",
  "type": "action",
  "deleted": true
}

List all actions

Lists existing actions sorting by most recent ones. Pagination parameters are available in lists.

Parameters
String
Display results listed before (more recent) than the given id.
integer
Limit how many results to show. Default is 25. Maximum is 100.
String
Display results listed after (older) than the given id.
curl -G https://api.hellotext.com/v1/attribution/actions 
 -d limit=5 
 -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "actions": [
    {
      "id": "Wvqz2qD1",
      "type": "action",
      "created_at": 1665684173,
      "goal": false,
      "name": "signup_form.completed",
      "passive": true,
      "title": "Signup-form completed"
    },
    "{...}",
    "{...}"
  ]
}

Apps

App objects represent the applications your own or manage that your audience interact with. For example these could be your iOS or Android apps.

You can track the events from your audience interacting with your apps. For example when someone installs an app, removes it or spends any amount.

Learn how Track app events.

  POST /v1/attribution/apps
   GET /v1/attribution/apps/:id
 PATCH /v1/attribution/apps/:id
DELETE /v1/attribution/apps/:id
   GET /v1/attribution/apps

The app object

Attributes
id
string
Unique identifier of the tracking event.
string
Type of object. This is always app.
epoch
Date of creation of the app object.
url
An URL of the application icon in high resolution. We will download the image and store it on our servers.
hash
Set of key-value pairs that you can attach to an object. This can be useful for storing additional information about the object in a structured format.
string
The name of the application. Duplicate names are not allowed.
{
  "id": "xnqJQ47v",
  "type": "app",
  "created_at": 1665684173
  "image_url": "https://www.beautyandcare.com/apps/awesome.jpg",
  "metadata": {},
  "name": "Beauty & Care",
}

Create an app

Creates a new app.

Parameters
url
An URL of the application icon in high resolution. We will download the image and store it on our servers.
string
Required
The name of the application. Duplicate names are not allowed.
curl https://api.hellotext.com/v1/attribution/apps \
  -d name="Beauty & Care" \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "xnqJQ47v",
  "type": "app",
  "created_at": 1665684173
  "image_url": null,
  "metadata": {},
  "name": "Beauty & Care",
}

Retrieve an app

Retrieves an existing app.

curl -G https://api.hellotext.com/v1/attribution/apps/xnqJQ47v \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."

Update an app

Updates the specified app with the provided information.

Parameters
url
An URL of the application icon in high resolution. We will download the image and store it on our servers. Providing null will remove the attached image
string
The name of the application. Duplicate names are not allowed.
curl https://api.hellotext.com/v1/attribution/apps/xnqJQ47v \
  -d name="Beauty & More" \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "xnqJQ47v",
  "type": "app",
  "created_at": 1665684173
  "image_url": null,
  "metadata": {},
  "name": "Beauty & More",
}

Delete an app

Permanently deletes the specified app.

curl -X DELETE https://api.hellotext.com/v1/attribution/apps/xnqJQ47v \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "id": "xnqJQ47v",
  "type": "app",
  "deleted": true
}

List all apps

Lists existing apps sorting by most recent ones. Pagination parameters are available in lists.

Parameters
string
Display results listed after (older) than the given id.
string
Display results listed before (more recent) than the given id.
integer
Limit how many results to show. Default is 25. Maximum is 100.
curl -G https://api.hellotext.com/v1/attribution/apps \
  -d limit=5 \
  -H "Authorization: Bearer ALK_eSMRuwJ2Al..."
{
  "apps": [
    {
      "id": "xnqJQ47v",
      "type": "app",
      "created_at": 1665684173
      "image_url": "https://www.beautyandcare.com/apps/awesome.jpg",
      "metadata": {},
      "name": "Beauty & Care",
    },
    {...},
    {...}
  ]
}

Carts

Carts objects represent shopping carts objects that can be used to determine what items the profile has in the cart at a moment in time.

Carts objects act as logical groups where you can group multiple products added into a cart together.

You can track when items are added to the cart, removed from the cart, or when the cart was abandoned.

Learn how Track cart events.

  • POST

    v1/attribution/carts

  • GET

    v1/attribution/carts/:id

  • PATCH

    v1/attribution/carts/:id

  • DELETE

    v1/attribution/carts/:id

  • GET

    v1/attribution/carts

The cart object

Attributes
id
String
Unique identifier of the object.
Type
Type of object. This is always cart.
Epoch
Date of creation of the object.
array
A collection of items included in the cart at the current moment in time. Show child attributes