About us
We don’t start from what eCommerce is today, but from what it needs to become. And we build toward that from first principles.
Where the system comes from
Commerce changes. These two things don’t.
Channels, trends, and technology will keep changing. Two things won’t.
And they’ll need to do it in ever simpler ways.
So the system has to do the work.
If selling more has to keep getting simpler, the work can’t keep falling on the business. That’s why we built Hellotext to decide and act on its own.
Hellotext is the autonomous growth system for eCommerce.
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Adidas DNA Escudería de F1 Mercedes
$135
Average order value
+14%
cross-sell
Our mission
We help eCommerce brands sell more with less effort. By automating personalized conversations, we turn the daily relationship with each customer into sustained revenue.
The Tao of Hellotext
The principles that guide us.
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Simplicity wins.
Obsessed with reducing friction — for brands and their customers. Complexity kills adoption.
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Obsessed with outcomes.
We exist to generate real sales, not vanity metrics. Every feature has to create revenue.
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Conversational intelligence.
Every message is born from data and empathy: the right person, at the right moment. Never noise.
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Autopilot by default.
Brands don’t want to configure, they want results. The system performs with minimal input and becomes more powerful when you customize it.
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Brand trust, first.
Every decision answers one question: does this help our brands grow and trust us more?
The team
People obsessed with you selling more, more simply.
We’re a team with roots in LATAM, building the growth system we wish we’d had.
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Martin Caetano
CEO
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Ahmed Khattab
CTO
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María Jose Gomez
Commercial Director
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Valeria Moncaleano
CX Head
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Anyelo Petit
Software Engineer
“Building a business is hard enough. Technology should take work off your plate, not add more. That’s why we built Hellotext.”
Don’t wait for the future of your eCommerce. Build it.
No card to get started. Each plan’s terms apply.