Missions that turn purchase intent into sales.
Rimax Colombia supports two moments of the purchase over WhatsApp: when someone is looking for the right product and when they leave a purchase pending.
- Furniture and organization solutions
Mission results Last 30 days
- Cart recovery
- 323× ROI
- Smart Recommender
- 57× ROI
- All missions
- 7.7% of revenue
ROI is attributed revenue over the estimated cost of the messages. Checked on September 16, 2026.
We want to be there when the customer is ready to buy, with a useful recommendation or a reminder that lets them get back to their cart. With Hellotext we can connect those actions with their results.
1 Support the decision
Recommend with context to help customers decide.
The Smart Recommender works as a WhatsApp shopping advisor within the Rimax catalog.
-
Understands the space
- Room
- Size
- Color
- City
-
Checks
- Delivery coverage
- Products
- Current promotions
-
Proposes
A bundle and a purchase link
When needed, it hands the conversation to an advisor.
57× ROI of the Smart Recommender
Recommender report, last 30 days.
2 Recover the intent
Recover a purchase while the intent is still there.
The cart says what the customer was interested in; the mission picks it up with their products and a direct way back to checkout.
- Cart abandoned With the products they chose
- Waits 30 minutes Before writing
- Checks conditions Purchase conditions, before continuing
- Sends a reminder Name, products, link and incentive
- Back to checkout With direct access
323× ROI on cart recovery
For each unit of estimated messaging cost, 323 in attributed revenue.
The cart tells us what the customer is interested in. The mission lets us pick up that intent with their products and direct access to the purchase, without starting each follow-up manually.
3 Measure each mission
From each mission's result to commercial impact.
Share of revenue adds a second reading to ROI: how much the missions weigh within registered sales.
- 9.8% Attributed to Hellotext overall
- 7.7% Attributed to missions
About a tenth of registered revenue.
Campaigns as a complement
Promotions and commercial calendar dates for audiences in Bogotá and Medellín.
- Bogotá
- Medellín
More active missions
They widen the moments to reconnect, without being credited with the recommender's result.
- Inactive customer reactivation
- Back in stock
Support the decision, recover purchase intent and measure each mission's result.
How these results are measured
ROI is attributed revenue over the estimated cost of the messages: it is not net profit and does not include product margin, discounts, subscription or other costs. Percentages express attribution in Hellotext, not incremental growth; missions and campaigns can overlap and must not be added up. The 57× belongs to the Smart Recommender only. Last 30 days, checked on September 16, 2026.
Turn purchase intent into sales.
Activate missions that help customers choose and recover carts, and measure the result of each one.