Retain and build loyalty
Remind them to reorder, re-engage those who stopped buying and celebrate their dates, on each customer's channel.
No card to get started
Trusted by companies across industries
How Bruma brings customers back
Three retention Playbooks on WhatsApp, each at its moment.
Hasn't bought in a while.
It's her birthday.
Illustrative conversations from Bruma, a fictional store. Sample products and prices. Actions do not send messages or place purchases.
They buy once and never come back.
Every customer costs you to win. If they don't come back, that cost is lost.
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A single purchase
They bought once and nothing gave them a reason to return.
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Customers who cool off
Without hearing from you, their interest fades.
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Moments that slip by
What they bought runs out or their birthday arrives, and nobody writes.
One moment, one message, one purchase.
Retention Playbooks write when each customer is ready to buy again.
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It spots the moment
When what they bought runs out, when they stop buying or when their date arrives.
Nico could be running low on gels.
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It writes the message
The AI writes about products they care about, on the channel they have.
It reminds him to reorder, on WhatsApp.
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It brings them back
With a button to buy, and your coupon if you choose one.
Nico buys again.
Every Playbook brings a customer back
From the reorder to the last try, each one writes at its moment. Open one to see how it works.
What you'll measure
Each Playbook shows its sales in your Playbooks list, and the reactivation ones add their report.
- Attributed revenue
- ROI
- Conversion
- Reactivated revenue by segment
- Reactivated revenue by channel
- Average time to reactivation
FAQ
Frequently asked questions
How does it know when to write to each customer?
Each Playbook has its moment. Replenishment Driver, when what they bought runs out; the reactivation ones, when they stop buying; the date ones, on their birthday or the anniversary of their purchase.
Won't it end up flooding my customers?
Playbooks respect the night, each customer's opt-out and a weekly limit on proactive messages.
Which Playbooks retain customers?
Replenishment Driver, Soft Reactivation, Dormant Revival, Birthday Bash, Anniversary Surprise and Sunset Saver.
How do I know they come back?
Your Playbooks list shows each one's attributed revenue, ROI and conversion, and the reactivation ones add their report.
Brands that grow closer to their customers
Get your customers to buy again.
Connect your store and turn on your retention Playbooks. No card needed to start.