Sunset Saver

When a customer reaches a year without activity, the AI writes to them warmly about a product they like.

No card to get started

Compatible with
Shopify VTEX WooCommerce
Illustration: five warm messages from the Bruma demo store on Instagram, email, WhatsApp, push and SMS. Each shows a product with no rush, and all but the push greet the customer by name.

What it does for your store

  • After a year

    It writes once 365 days pass without them viewing, adding, buying or writing to you. If they come back, it doesn't.

  • Warm, never a goodbye

    It writes warmly and shows them a product they like. It never talks about goodbyes or a last chance.

  • On their best channel

    On WhatsApp, SMS, Instagram, email or push, in the daytime, within your proactive Playbooks' cap.

  • A coupon, if you assign one

    If you assign a coupon, the message offers it for the featured product, with no deadline or rush.

How each customer comes back after a year

From their last visit to the purchase, it all stays in your Inbox.

Illustration: in the Inbox, Valentina views the Striped Tee and doesn't come back; a year passes and, in the daytime, Sunset Saver writes to her on WhatsApp with the photo and a button to its page. Valentina buys it.
  1. Their last visit

    Valentina views the Striped Tee and doesn't come back to your store.

  2. A year passes

    No views, cart adds, purchases or messages. If she comes back first, the Playbook doesn't write.

  3. The AI writes to her warmly

    In the daytime, on the channel that reaches her best, with a featured product and a button to its page.

  4. And she comes back

    The sale lands in the Playbook's report, with the attributed revenue and the churn avoided.

Set up in minutes

Choose the channels, the audience, the coupon and the tone. Then turn it on.

Works with your eCommerce

The Playbook uses the catalog and the activity your store shares with Hellotext. Connect your eCommerce in minutes with our setup assistant.

Available from the Pro plan, with 38 eCommerce Playbooks. See plans

FAQ

Frequently asked questions

What is Sunset Saver?

It's the Playbook that writes to whoever reaches a year without showing up in your store, with a warm AI message about products they like.

Who does it write to?

Whoever reaches 365 days without viewing products, adding to the cart, buying or writing to you while the Playbook is on. They don't need to have bought before, and it doesn't write to those who had already reached it.

How is it different from the other reactivations?

Soft Reactivation writes at 30 days and Dormant Revival at 90. This one writes at a year, in the warmest tone of the three.

Does the message say it's a last attempt?

No. It never talks about a last message, a goodbye or their inactivity: it warmly shows them a product they like.

Which products does it show?

Up to 10 products for sale based on what they like, or your store's, with one featured.

When does it send the message?

In the first daytime window of your store's time zone. If they come back first, it isn't sent.

What if they don't answer?

It doesn't write to them again unless they come back and then spend another year away. Your campaigns and other Playbooks carry on as usual.

Can I offer a discount?

Yes, with a Hellotext coupon, which the message offers for the featured product, with no deadline. Your store's promotions and AI discounts apply to a cart, and this Playbook writes about products.

How do I know how many come back?

Its report shows the attributed revenue, the reactivation rate, the revenue recovered, the time to reactivation and the churn avoided.

Which plan includes it?

It's available from the Pro plan, which includes 38 eCommerce Playbooks.

Learn more

  • Help Center

    Sunset Saver

    How to choose its channels, its audience, its coupon and its tone, and how to review its messages before turning it on.

Reach whoever's been away for a year, warmly.

Connect your store and turn on Sunset Saver. No card needed to start.